The NerdCast: Why Experience Development is as Important as Product Development
Marketing consultant, Katherine Hunter – Blyden explains the nuances for why experience development is as important, if not more, than product development. Listen here. The post The NerdCast: Why...
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Creative Ways to Interview and Select Candidates
The process of identifying and selecting a good employee is one of the most important yet challenging processes in any organization. Trying to find that “spark” is tricky and often times hidden. The...
View ArticleThe NerdCast – Six Ways You Can Be Strategic In Business & In Life
Consultant, Aja Edmond, shares 6 ways you can be strategic In business and in life. Listen here. The post The NerdCast – Six Ways You Can Be Strategic In Business & In Life appeared first on...
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Inbound Marketing Part 3: Reeling Them In With Social Media
If you’re reading this blog post and you’re a business owner, leader, or manager, you’re probably already using social media to boost your company’s visibility online. But, are you using social media...
View ArticleThe New Era of Economic Abundance
Airbnb and Uber are achieving accelerated levels of value creation as they defy traditional economic principles of scarcity. Under our new laws of “Copianomics” (the science of choice under abundance),...
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Looking to Leapfrog the Competition? Play to Your Strengths First
When aiming to grow their market position, many companies mistakenly opt for a complete change in direction rather than looking first to what they do best. Given how quickly nimble technology startups...
View ArticleDigital Marketing For Restaurants – A Recipe for Success
In a world full of Yelp reviews and persistent online rankings, restaurants face the constant battle of being at the top of each list. Digital marketing for restaurants is tricky, constant, and...
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Why We Hired Andrea Black
We are absolutely thrilled to announce today that Andrea Black will be joining HourlyNerd as Director of Supply. Most recently Andrea was Head of Marketing at Joss & Main, a division of Wayfair;...
View ArticleThe NerdCast: Big Brand Lessons for the Small Brand World
When starting a company, it’s often mind melting to think about how your brand is going to ever compete against the other powerful, more established brands out there. With that in mind, Director of...
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The Power of Northeastern Co-ops
Spending a day in our office is surely eye-opening, in a good way. You’ll hear a slew of 90’s pop songs, a lot of “wahoos,” and maybe even catch a glimpse of our tech team in one of their drone...
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7 Reasons a Freelance Consultant Can Solve Your Next Problem
The “Uber Economy” has taken the world by storm. It is disrupting one industry after the other and is now revolutionizing the consulting industry. Last few years have seen an influx of independent...
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The Truth About Online Ratings
The internet has opened up new ways to gather information to help with brand decisions, whether you’re the buyer or the manufacturer. Most sites now include the ability to rate products or add written...
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Are Robots Going to Replace Our Jobs or Not?
One of the greatest debates now raging in business is whether or not automation and robotics in the workplace will eliminate the jobs of human workers. Will millions be thrown out on the streets to...
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What the Future of Work Means for Startups
There’s been a lot of chatter about the changing dynamics of the American workforce and the future of work. Much of that discussion is centered around the expectations and behaviors of Generation Y...
View ArticleBuilding an Effective Marketing Plan
Why do we buy iPhones? Why do we believe that a Ford truck is more durable than a Toyota? Why do we need to have the latest and greatest gadget, item, or article of clothing? Simple answer –...
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How to Hire for Your Virtual Office
Big tech companies are often in the news for their offices, such as Apple’s circular spaceship design in Cupertino, Facebook’s battles with their neighbors in Menlo Park, Google’s Mountain View...
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Christie C. McNeill Joins HourlyNerd to Launch Tech & Media Practice
Christie C. McNeill, Enterprise Account Executive In response to increasing demand for access to elite, independent business talent from Fortune 1000 companies in the Technology and Media sectors,...
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Is Remote Working a Good Option for Your Business?
According to research shared by Mary Meeker in her annual “Internet Trends” report, Millennials now represent the largest generation in the workforce (35% of the workforce vs. 31% Gen X and 31%...
View ArticleThe New Era of Economic Abundance
Airbnb and Uber are achieving accelerated levels of value creation as they defy traditional economic principles of scarcity. Under our new laws of “Copianomics” (the science of choice under abundance),...
View ArticleHow to Use Technology to Identify Your Top Customers
What if I told you that with the advent of the internet and technology – and our friends Google and Excel – you can do segmentation and targeting yourself, at a fraction of the cost of traditional...
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