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The NerdCast: Are Emerging Markets a Good Investment?

Investing in emerging markets does not come without risk. HourlyNerd consultant Michael Mckinley and emerging markets expert Lubaina Aziz, share why you might want to consider investing in these...

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A Futuristic Vision of Technology

October 21, 2015 was Back to the Future Day. It all began in the 80’s, on Saturday, October 26, 1985: “Marty! You’ve got to come back with me!” “Where?” “Back to the future.” In Back to the Future II,...

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Plaid Friday Gives Local Retailers a Real Boost

When Patrick Brown, the owner of Apple reseller Brown Computer Solutions in Keene, NH, told me that Keene has noticeably better retail sales than his stores in other towns, due to Plaid Friday, I was...

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3 KPIs For Business Growth

Every business has the same goal, to grow. When it comes to doing so, there are 3 KPIs for quick, efficient, and effective growth: Getting new customers Keeping existing customers Increasing the...

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11 Ways to Win Business This Holiday Season

The National Retail Federation expects sales in November and December (excluding autos, gas and restaurants) to increase a solid 3.7 percent to $630.5 billion — significantly higher than the 10-year...

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Making Social Media Work For You This Holiday Season

While social media can profess to be one of the best inventions of this century, it has mainly been turned into a voyeuristic and narcissistic tool for our own pleasure. This also includes social media...

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How to Achieve High Innovation Performance in Biotechnology: a...

The very first biotechnology product commercially available was Insulin, approved by the US FDA in 1982. Since then, Biotechnology has been known as a rapidly changing industry with intense merger and...

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9 Tips to Create Executive-Ready Presentations

You are tasked with creating a presentation for your C-level executives. This is your chance to rise and shine and make a big impact in your company. However, if you do not create a powerful...

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Winning Holiday Business May Mean Preparing for an Economic Downturn in 2016

  It may not be a popular sentiment, but there are many indications the world economy is slowing. So winning in business this holiday season may not mean just having great holiday sales or a good...

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Influencer Marketing from The Man in Red: Santa Claus

From ages 3 to 5 my daughter refused to believe in Santa Claus. She didn’t see how such a big person could fit down such a tiny hole. In her own words, “I don’t believe in magic and I don’t believe in...

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How Giving Back Can Help Your Company Grow

The holiday season is a critical time of year for businesses of all types. For many retailers, fully half of all sales occur over the last two months of the year, as consumers purchase gifts for loved...

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What to Look for when Outsourcing to Low Cost Countries Within Regulated...

In today’s work environment manufacturers, OEM’s, ODM’s are looking at every possible way to be more cost competitive, grow profits, and find new market entry points. Traditionally the more flexible...

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What Will Small Business Look Like in 20 Years?

We all have heard about the movie “Back to the Future” and what that film missed in terms of predictions. If you remember the “Jetsons”, there are more examples of technology that did not come about...

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May the Force Be With Your Business: What Makes the Star Wars Brand Successful

Not sure if you’ve heard, but there was a little sci-fi flick that opened this past weekend. Yes, Star Wars returned to movie theaters for the first time in a decade with The Force Awakens. People...

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3 Ways to Create a Stronger Brand through People Management

Consider the following recent headlines regarding workforce policies and practices: Netflix to Offer Unlimited Parental Leave Intel Invests $300 Million to Improve Its Workplace Diversity Inside...

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The Must-Have Qualities of a Successful Entrepreneur

There is no doubt that entrepreneurship is becoming hotter and hotter in today’s professional world. Flip on the news and it seems like all new relatively young companies have mind-blowing...

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Alphabet is Billing Subsidiaries for Corporate Services – Should You?

  Google’s recently established parent company, Alphabet, announced late in 2015 that it intends to begin billing its subsidiaries for the business services it provides within the company. This means...

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Use B2B & Influencer Marketing to Achieve Success in 2016

According to Oracle’s Social Media Marketing Director, Mattias Drefs, the “social influencers can trigger 6x more traffic and 2x more conversions” when they share brand information on their social...

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12 Signs You are a Bad Boss

This topic needs no introduction. If most of the instances below apply to you, you are probably a bad boss. Go ahead, find out for yourself: 1. Everyone is always busy when you are around This probably...

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How CSR Has Helped the NFL Overcome Scandal

With the NFL playoffs in full swing (and my Giants sadly eliminated), I have found myself thinking a lot about the NFL’s brand. Regular readers know that I am particularly impressed with brands that,...

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